• Making financial security a reality

PFPDL: Securing Families Financially

Peerless Financial Products Distribution Ltd (PFPDL) is a wholly owned subsidiary of The Peerless General Finance & Investment Co. Ltd, established in the year 1987. PFPDL is engaged in the financial products distribution business since 2006 and is a registered Insurance Intermediary with Insurance Regulatory & Development Authority and is licensed as Corporate Agent with Max Life Insurance,  MANIPAL CIGNA Health Insurance, Royal Sundaram General Insurance ,Liberty General Insurance and Aetna Health Card.

Customer centricity is at the core of the company’s business philosophy and the identified products fulfill the objective of securing human life, property and casualty and health, which leads to a complete protection to a family.

PFPDL is currently operating throughout India. With a strong and robust IT infrastructure, PFPDL services its customers on a real-time basis with support from the unique CRM platform. The company values the opportunity to serve its clients for long period of time and emphasizes on error-free, time bound transactions and delivery at the customer’s doorstep. Well developed Grievance Redressal   Mechanism "GRAHAAK SUNAIYEE" guarantees resolution within specified TAT.

To serve its customers in the most efficient and professional manner, the company emphasizes on continuous training and development program for all its employees. Every Licensed employee is focused on need-based selling and assists the customers to buy the most appropriate products which fulfill their financial and protection needs. PFPDL has created an unique edge of delivering highly proficient post sales service of the existing customers on a regular basis and help them with service related issues to ensure its satisfaction

PFPDL serves the different cross-section of the society and has an underlying principle to provide an “affordable protection and savings" through the products the company distributes. Our sales process is robust with critical controls to ensure that sales take place through personal contact, near the customer’s doorstep and only after alignment of the need and the product

A journey of 90 years began with a single step

It all began in 1932. The Swadeshi movement was in full swing. Swayed by the spirit of Swadeshi, Shri Radhashyam Roy, a primary school teacher in Narayanganj, Bangladesh started provident insurance business with an aim to reduce dependence on the European Insurance Companies and established the Peerless Insurance Company   Limited   with  an  initial  subscribed   capital  of  only  Rs. 300

With the support of like-minded idealist friend Shri K.K. Chatterjee, Peerless soon carved out a niche for itself in the market. In 1935, the company shifted its base to Calcutta — the erstwhile seat of socio-economic power in the British Raj. After the enactment of Insurance Act in 1938, Peerless switched over to the Life Insurance business. In 1947, with its extending footprint, the Company rechristened itself The Peerless General Insurance & Investment Company Limited. To reflect the expanding scope of Peerless business in 1974, the name of the company was again changed to   The Peerless  General   Finance  &  Investment   Company  Limited.

As more and more people found confidence to invest in Peerless, the Company unveiled a plethora of unique savings schemes. Shri Radhashyam Roy pioneered the concept of doorstep service and Peerless agents travelled to the remotest of locations to service customers. Later on, the company also diversified into different service sectors.

Unwavering trust and stellar service characterizes the company’s subsidiaries in the areas of Finance, Hospitality, Healthcare & Housing. In the financial sector, Peerless Financial Products Distribution Ltd. is in the business of distribution of financial products. Peerless Securities Ltd. is engaged in stock broking & wealth advisory services and Peerless Financial Services Ltd. is the lending arm of the Peerless Group.

Peerless Hotels continues to serve business travelers & tourists while with a smile. Peerless Hospitals & B.K. Roy Research Centre is committed to compassionate care for the common man. Bengal Peerless Housing Development Co. Ltd. [a joint venture with West Bengal Housing Board] is driven by the urge to provide a roof for various income groups in the society.