About Us

Peerless Financial Products Distribution Ltd (PFPDL) is a 100% subsidiary of The Peerless General Finance & Investment Company Ltd. 


Peerless Financial Products Distribution Ltd has its origin from Peerless Developers Limited (PDL) which has undergone change of name as Peerless Financial Products Distribution Ltd with fresh certificate of incorporation on 11th January 2014. 


Since 2006, PDL (now PFPDL) diversified into Financial Product Distribution business. Financial Products Distribution entails a distribution company having a tie-up with a financial product company (i.e. principal) to distribute its products within a specified geography . Banking on the PEERLESS's strength of a strong and reliable brand, spread across more than 50 branches Pan India ,connectivity across all branches, widespread business network and huge customer, Financial Product Distribution emerged as a very lucrative option for Peerless Developers Ltd. (now PFPDL), Considering the presence and business network the IRDA, in May,2012, was pleased to grant exclusive Insurance Products Distributor. Consequent to approval of IRDA, the name of the company changed to Peerless Financial Product Distribution Ltd in January, 2014. 


Currently, PFPDL is the Corporate Agent registered under Insurance Regulatory & Development Authority of India Act 2015 and it distributes life insurance, general insurance and health insurance products of Max Life Insurance co. Ltd,  Manipal Cigna Health insurance Co Ltd ,Royalv Sundaram General Insurance and Liberty General Insurance Co Ltd. It also distributes Mutual Funds. Our Corporate Agent registration number - CA0056 as granted by IRDA. Our CIN No- U70109WB1987PLC042819 as granted by Ministry of Corporate Affairs, Government of India. Peerless Financial Products Distribution Ltd complies with applicable laws. All the insurance products are solicited and procured through licensed employees as Specified Persons, certified by IRDA (Act 1938) 

Peerless Financial Products Distribution Limited complies with applicable laws . All the Insurance products are solicited and procured through licensed employees as specified persons , certified by IRDA as per Insurance act 1938

Our Vision,Mission,Values

Vision :  
Securing Families Financially
Mission :  
To be a premier financial service company , helping people build their security by providing them with  insurance products with quality investment solutions through dedicated service providers.
     Core Values:
Trustworthiness:  
Being trustworthy is one of our highest achievements. Our trustworthiness involves four major qualities. Integrity , honesty , promise keeping , loyalty 
Transparency:  
Openness and fairness breeds trust, leading great teamwork. It helps to innovate as we grow
Delivery On Promise:  
This is the brand assurance with PFPDL stands for . We always deliver simple financial solutions

Management Profiles

Shri S. M. Dutta

Chairman

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Former Chairman of all Unilever Group of companies in India & Nepal. Currently, Chairman of Peerless Financial Products Distribution Ltd.

Shri Sudhin Roy Chowdhury

Director

Mr . Sudhin Roy Chowdhury joined Insurance Regulatory and Development Authority (IRDA) as a whole – time member (life). Prior to this he was Executive Director (Mktg/Product Development), LIC of India, and was in -charge of all activities associated with Marketing in the Life Insurance behemoth. He served in Different Capacities in LIC and was instrumental in opening up insurance sector to people in Kingdom of Bahrain as well as other GCC countries.... He also served as Executive Director (Personnel /HRD/OD/OIC), Central Office , Mumbai before taking over as CEO and MD of LIC (International )B.S.C ©Bahrain, and also in charge of Life Insurance operations in all GCC Counties. He was a spokesperson at the World Economic Forum at Bahrain on the topic of Life Insurance. He is committed for excellence in work and delivering results. He was awarded the Rajiv Gandhi Sadbhavna Award for being the best “Life Insurance Executive” in the year 2010. He was also awarded the GLOBAL VISIONARY AWARD In GUJRAT in the year 2017.

Shri Anand Kumar 

Executive Director & CFO

Mr. Bhardwaj has completed B.COM(H) , LLB and FCA from institute of Chartered Accountants of India . He joined Peerless in the year 1981 and since then he is an integral part of Peerless. He started as a probationary office - PGFI . Post working at various level and positions , he was promoted as Dy. Gen. Manager In-charge , west and north regions and thereafter as GM,Operations at Kolkata. Now he is working in the capacity of the Executive Director & CFO of Peerless Financial Products Distribution Limited.

Shri Satyaki Bhattacharya

MD & CEO

Satyaki Bhattacharya has been associated with Peerless Group since November 2016 and is the Chief Executive officer of the Company. Prior to joining Peerless , he was associated with Future Generali Life , Citigroup & Tata Group .Satyaki has 22+ years of experience in sales & business across varied industries, including 18+ years in financial services and 4+in Real.Estae industry . He holds a Bachelor’s degree in Science from Calcutta University, and a Post Graduate Diploma in Management from School of Communication & Management Studies , Cochin .